We are going to focus here on the United Kingdom and its business culture and customs; however, the same applies to businesses in many other countries. A landline phone number is something you would see everywhere in Great Britain and it characterises British mentality very well.
So, why bother with the fixed-line phone? Is it not enough to have a mobile and send messages through Apps?
Main advantages of a landline
We will talk about why British need a fixed-line telephone and why they prefer it sometimes to a cellular phone.
Trustworthy
It is not uncommon for us to stereotype different nationalities and attribute certain qualities to each one of them. For example, Germans are believed to be punctual and scrupulous, Chinese – hard-working, Italians – very emotional and loud. British are known to be pragmatic and conservative. This is one of the reasons why a British person will trust a landline more than just a mobile number. A company that has a fixed-line phone means that the owners care about their reputation and image, their business looks solid. A freelancer would not normally think about this aspect.
Recognisable
A landline phone number can be easily traced back to a geographical region and tells clients where you are. This would make them trust you more.
Business-appropriate
British people in general are polite and thoughtful respectful of a privacy and personal space. That is why it is psychologically easier for them to call a landline number than a mobile one, because the latter can be a private number and the person is not always available to speak. Landline means business and you can get down to it straight away.
Life-work balance
Nowadays, when wellbeing, life-work balance and awareness are all-favourites buzzwords, it is important to separate your private life from your work. If you start using your personal smartphone for business, it will be almost impossible to find boundaries between what’s private and what’s business. And landline is a means to control incoming calls and emails.
Reliable
Last but not the least, fixed-line phone is more durable and reliable. If you ask seasoned businessmen, they will come up with one or two stories about losing an important contract because of a lost mobile signal. Landline providers have been in the market long enough to be able to offer latest technical solutions that are both innovative and failure-proof. Uninterrupted connection is especially vital during bad weather, storms and in remote areas.
Number one disadvantage of a landline and how to solve it
What we have said above is true and relevant, but what if you are just starting a business and do not know yet where to set up an office? What if you personally as an owner or director do not live in the UK permanently?
We know the answer. Outsource this service to a legal firm that would offer you a landline along with an English-speaking secretary. This way you can rest assured that all your phone calls will be answered, messages taken, all emails received and forwarded to you. A secretary can also do some basic admin in a newly opened office.
London-based firm Imperial & Legal has the best solution for you; they will solve a whole range of issues related to opening a company in the UK, from immigration support to accounting reports and filing tax returns.
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