2D VS 3D: WHICH WORKS BETTER FOR YOUR ECOMMERCE?

2D VS 3D: WHICH WORKS BETTER FOR YOUR ECOMMERCE?

This article compares 2 most popular methods to showcase products in ecommerce websites- 2d images and 3d models, in terms of customer engagement and conversion rates.

Ecommerce is gaining increasing popularity

The estimate of people shopping online today is over 7.7 billion. This is roughly 25 per cent of the world's population, and those numbers are still growing massively [^ 1] By the end of 2021 [^ 2], e-commerce is expected to take over 17.5 per cent of retail sales.

This tremendous growth in e-commerce is mainly since consumers can shop anywhere at any time at their convenience. E-commerce platforms allow customers to find a wide range of products in a fast, accurate, and straightforward manner, which in turn hastens the transaction process [^ 3]. According to a survey, 35.7 per cent of consumers shops online because it saves time and energy, while 53.9 per cent of consumers believe that shopping provides the luxury of home-delivery services [^ 4].